3 Must-Know Localization Tips You Need Before You Enter Japan
Despite the recent economic fall, Japan still is a powerhouse in the global economy. This makes it a prime market for international businesses.
But diving into the Japanese market isn’t as simple as saying “konnichiwa” and calling it a day. You need a solid website localization strategy to truly connect with Japanese consumers.
Why would you Localize for Japan?
The eCommerce sector in Japan is constantly evolving with a unique blend of omnicommerce. Plus, with its advanced infrastructure and internet-savvy population, the opportunities are endless.
Before you jump into localization, there are a few things you should know about the Japanese language. It’s not just about translating words—it’s about understanding the unique nuances and complexities of Japanese grammar and culture.
1. Japanese Translation
Translating to Japan isn’t a walk in the park. It’s more like climbing Mount Fuji.
You have translation difficulty, alphabet complexity, and cultural context to contend with. With the right approach and creativity, you can conquer these challenges.
What’s the secret to successful Japanese localization? It’s all about finding the right balance between accuracy and cultural sensitivity.
Hire professional translators, avoid literal translations like the plague, and always keep cultural nuances top of mind. Don’t forget to optimize your SEO and test your site locally, which makes a world of difference.
2. Website Design
When it comes to designing your Japanese website, think of clutter, detailed navigation, and bold visuals. Embrace the chaos. Japanese consumers appreciate maximalism that is full of information. And don’t be afraid to play with colors and graphics. After all, in Japan, the more eye-catching, the better.
3. Seasonal Localization
People in Japan embrace the changes in the seasons and different traditions that come with them.
March is the cherry blossom or Sakura season in Japan.
Domino’s Pizza Japan is joining in the seasonal festivities with their Sakura Pizza.
This special offering blends the savory of mozzarella cheese with the sweet touch of condensed milk, creating a flavor sensation that captures the essence of cherry blossoms in every bite. This serves as a prime example of seasonal marketing in Japan, specifically tailored to cater to locals’ preferences for enjoying the seasonal sentiment.
Here are some examples of Seasonal Localization from this Month (March 2024)
Sankt Gallen Co., Ltd., based in Atsugi, Kanagawa Prefecture, released a limited-edition beer called “Sankt Gallen Sakura” flavored with cherry blossom flowers and leaves from February 21st, 2024 (Wednesday) until mid-April.
JILLSTUART came out with the “Sakura Bouquet Bloom Couture Eyes,” a limited edition eye palette that delicately colors the eyes with sakura hues in five shades, creating a “translucent petal eye.”
Starbucks has introduced the “Hanami Dango Frappuccino” inspired by the classic three-colored dango enjoyed during cherry blossom viewing, and the “Hanami Sakura Cream” inspired by the blooming sakura.
Conclusion
No matter the season, localization is crucial to keep up with and truly resonate with Japanese consumers. When it comes to introducing a product into this unique market, it’s a step you don’t want to skip. We are here to help with your localization needs.