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How Japanese Businesses and Consumers View AI?

How Japanese Businesses and Consumers View AI?

Artificial Intelligence (AI) is dramatically reshaping industries worldwide, from healthcare to finance. Japan, known for its technological prowess and innovative sectors, finds itself in a unique position regarding AI adoption. A survey by Boston Consulting Group Inc. revealed that 40% of companies globally are utilizing generative AI, in contrast to a mere 24% in Japan.

Let’s delve into the perceptions of AI among Japanese businesses and consumers, explore the concerns and threats they identify, and try to understand why Japan lags behind other countries in AI development.

Business Perceptions of AI in Japan

Japanese businesses, particularly those in manufacturing, automotive, and healthcare, view AI as a groundbreaking tool that can enhance efficiency and bring about new technological innovations. Companies like Toyota and Sony already incorporate AI into their business models for data analysis, automation, and robotics.

Conservative Adoption

Many Japanese firms adopt a conservative approach toward integrating AI into their existing systems. While they acknowledge the technology’s potential, they often hesitate to make significant investments, fearing that the rapid pace of AI could make their investments obsolete.

Skill Gap

Another crucial factor is the skill gap. Japan needs more skilled AI professionals, which makes it difficult for businesses to adopt AI on a larger scale. Companies actively engage with educational institutions to train the future workforce, but the process could be faster.

Ethical and Social Concerns

Japanese business culture places significant importance on social harmony and ethics. There is a prevalent concern about the potential job losses and inequality that AI could induce, leading to a cautious approach towards widespread AI adoption.

Consumer Perceptions of AI in Japan

Japanese consumers consider AI a convenient tool, especially in healthcare, transportation, and smart home applications. The prevalence of robots like SoftBank’s Pepper has also contributed to a generally favorable opinion. However, consumers also caution over data privacy and the ethical implications of AI use in social systems.

Reliance on Human Skills

Japanese consumers have a distinct preference for human skills, particularly in sectors like customer service and healthcare. Many believe that while AI can aid in specific tasks, it cannot replace human judgment and social understanding.

Why is Japan Lagging? Exploring Threats and Challenges

1. Data Privacy

Both businesses and consumers are increasingly worried about data privacy. Japanese culture values personal and informational privacy, making the extensive data collection in AI a significant concern.

2. Job Placement

There is a looming fear that AI will replace jobs, particularly in manufacturing sectors where Japan has traditionally excelled. The government is working on skilling programs, but the threat remains substantial.

3. Global Competition

Japan finds itself at a disadvantage compared to countries like the U.S. and China, where there is significant government backing and investment in AI research and development. Without an aggressive strategy, Japan may find it challenging to catch up.

4. Fragmented Research

While Japan has many small research projects on AI, there needs to be large-scale, unified efforts that can drive significant breakthroughs.

5. Lack of Investment

Despite being a technology leader, Japan has invested in AI at a different scale than other leading nations. This has resulted in slower development and less competitive AI industries.


Japan stands at a crucial crossroads in the era of AI. While businesses and consumers view the technology favorably, they also exercise caution due to ethical concerns and perceived threats. The conservative nature of AI adoption in Japan, combined with its lag in investment and research, poses a challenge to global competitiveness. Bridging the skill gap, fostering large-scale research, and creating a strategic roadmap are essential steps if Japan wishes to become a global leader in AI.

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