AI Takes Center Stage in Japanese Advertising

In a groundbreaking advertising move, Japan’s leading beverage company, Ito En, has ventured into the realm of artificial intelligence. Their latest television commercial for Oi Ocha Catechin Green Tea features not a human actress, but an AI-generated one.

The commercial showcases a sprightly gray-haired woman, energetically advancing towards the camera with a bottle of the refreshing tea. A swift transition takes viewers from the future back to the present, revealing a noticeably younger version of the same woman, relishing a sip of the drink.

This 15-second marketing marvel signifies Ito En’s forward-thinking approach, marking it as potentially the first-ever advertisement in Japan to harness the capabilities of AI in such a manner.