How to Find a Reliable Importer of Record in Japan?
Importing a regulated product such as food, cosmetics, quasi-drugs, electronics, etc. means you’ll need an Importer of Record (IOR) to handle compliance and customs clearance. A reliable IOR makes the process smooth while an IOR that lacks regulatory expertise or a strong track record can lead to delays, penalties, or shipment rejections.
This guide will help you find a reliable IOR so you can put the right foot forward in Japan and get your products to market smoothly.
What Does an Importer of Record (IOR) Do?
A trusted Importer of Record (IOR) assumes full legal responsibility for ensuring your products meet Japan’s import regulations.
Their key responsibilities include:
- Customs Clearance: Preparing and submitting required documents and addressing any issues.
- Compliance Assurance: Verifying that labeling, packaging, and safety standards comply with Japanese regulations.
- Documentation Management: Overseeing invoices, packing lists, and all required import paperwork.
- Record Keeping & Testing: Maintaining compliance records and coordinating product testing when necessary.
Looking for a more in-depth overview of IOR responsibilities? Read more here.
5 Ways to Find a Reliable IOR in Japan
Finding the right Importer of Record (IOR) is a big step toward getting your products into Japan smoothly.
Here are five simple ways to connect with a trustworthy partner:
- Attend Trade Shows in Japan
Industry trade fairs and exhibitions are a great way to meet potential IORs in person. Whether it’s food, cosmetics, or electronics, these events help you network with experts who understand your industry. - Tap into Industry Associations
Many industry groups and associations can connect you with reputable IORs. If you’re new to the market, these resources can point you in the right direction. - Check Out Retail Stores
If you can come to Japan, walk into stores that sell similar imported products and take a look at the labels. You might find the name of the IOR handling those imports—giving you a lead on experienced partners in your category. - See What Competitors Are Doing
Researching which IORs your competitors use can help you identify reliable options for your own business. If their products consistently clear customs and reach the market without issues, it’s a strong indicator that their IOR is experienced and compliant with Japan’s regulations. - Search Online & Evaluate Their Expertise
Look for IORs that actively share detailed and accurate information about Japan’s import regulations. A knowledgeable partner should provide insights into customs, compliance, and industry trends, showing they truly understand the market.
Taking the time to find a trusted IOR will make your import process easier, avoid costly mistakes, and keep your business running smoothly in Japan.
How to Choose the Right IOR in Japan
Now that you have a list of potential IORs, the next step is making sure they’re the right fit for your business. A reliable IOR does more than just clear customs—they help prevent compliance issues and reduce unexpected costs.
Here’s what to look for when making your decision:
- Industry Expertise
- Choose an IOR experienced in your product category (e.g., medical devices, supplements, electronics).
- Verify their knowledge of Japan’s strict regulatory bodies, such as PMDA, METI, and MHLW.
- Strong Compliance & Licensing
- A reputable IOR stays up to date on import laws and evolving regulations.
- Ensure they have a proven track record of regulatory approvals and smooth customs clearance.
- Clear Communication & Transparency
- The right IOR keeps you informed throughout the process.
- Beware of hidden fees, vague pricing, or slow response times—these are red flags.
- ACP & IOR Partnership
- Since Japan introduced the ACP requirement in 2023, international businesses without a local entity must have an IOR to import regulated products and an Attorney for Customs Procedures (ACP) to import any product.
- Choosing an IOR that partners with a trusted ACP or offers both services in-house makes the import process seamless.
Why Choose COVUE as Your IOR?
COVUE is a compliance-first import partner, offering fully compliant import solutions to ensure a smooth entry into Japan. We handle customs clearance, regulatory approvals, and compliance management, specializing in regulated goods like cosmetics, medical devices, food, and electronics.
For businesses without a local entity in Japan, our integrated ACP & IOR services simplify imports while our full-scope support ensures long-term success. As a one-stop solution, we offer everything from customs compliance to warehousing, distribution, and marketing—but you’re in control. Whether you need full-scale support or just help with specific steps, you can choose the services that fit your business needs while staying focused on growth in Japan.
With 500+ partners trusting our expertise, COVUE is your reliable, transparent, and efficient import partner. Get in touch with us today to get started!
This article was originally posted on July 7, 2023, and has been updated with recent information on February 20, 2025.