How Westerners and Japanese Shop Differently Online
Entering the Japanese market successfully requires a deep understanding of its unique consumer behaviors and preferences. Unlike Western consumers, Japanese shoppers…
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A Guide to Marketing in Japan: How to Win Over Your New Customers
Entering the Japanese market is a unique experience, and one that many foreign companies struggle with. Bringing a new product into the market can take multiple steps, from the import stage, right through to reaching the final customer.
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eCommerce in Japan: Podcast Episode with COVUE’s CEO
Our CEO, Scott Scofield, recently hopped on a podcast episode with Tyson Batino to deep dive into the eCommerce scene in Japan.
