A Guide to Marketing in Japan: How to Win Over Your New Customers

Entering the Japanese market is a unique experience, and one that many foreign companies struggle with. Bringing a new product into the market can take multiple steps, from the import stage, right through to reaching the final customer.

One often underestimated step for a successful market entry is the marketing strategy. To succeed with marketing in Japan, you need to carefully navigate cultural differences, language barriers, and regulatory compliance.